Episode 2: Mackenzie Morris of Etain
In this episode, I’m talking to Mackenzie Morris owner and founder of Etain in Portland, Me. Etain is the area’s go-to shop for bra fittings; offering a wide range of sizes and styles in an inclusive, body positive space. Mackenzie and I both own bra shops so things get a little tangential at points (we can’t help it!) but even with all the underwear talk, this interview provides a real life glimpse into starting and running a brick and mortar. We talk about the risks (and rewards) of opening in an up-and-coming neighborhood (7:54), about hiring like minded staff members (32:47) and why the right print ads can drive major traffic to your store (28:00). We chat about getting over the hurdle of trying to please everyone (47:00) and about how taking a risk with your buying can build invaluable trust among clients (18:00). Mackenzie puts her heart and soul into Etain and she has a very real belief system behind the way she runs her business (14:30). Mackenzie and I also talk about chest binders and she wants to be sure that people have good information about the way a binder should fit. From Mackenzie...
"In addition to our goals of inclusivity and individual empowerment, safety is a major reason why we offer binders at Étaín. When binding, proper fit is extremely important. While a snug fit tends to be more gender affirming, a binder that is too tight can cause difficulty breathing, cracked ribs, and even a punctured lung. As with any undergarment, proper fit is best determined by the wearer, primarily through assessment of comfort and breathing ability. That said, finding the right fit can be a challenge because binders are often shipped from overseas and are difficult, if not impossible, to return."
For more info on this or binder fit advice feel free to reach out to Etain or a bra shop that you trust.
I hope you enjoy this episode of Keeping Shop. Please rate, review, subscribe and share with friends. If you'd like to be interviewed or if you know someone that would be a good fit, please contact me. I'd love to speak with you.