Episode 5: Erica Feldmann of HausWitch
Today's episode is with Erica Feldmann, owner of Hauswitch in Salem, MA. You'll hear this in the intro, but when I reached out to Erica, I was a little nervous, mostly because her store is just so gooooood and I think I was a little starstruck. Turns out, Erica IRL is so nice, so humble and so talented. She's created a soulful, mindful, magical business and in this episode she gives us a peek into her processes. Erica gives insight into finding the right space, sourcing vendors that align with her mission and her steps to building a vibrant Instagram community. And while she says she doesn't know much about business, it's pretty clear to me that she's got this shit down.
We talk about being a Witch (it's not about dancing naked in the woods) and Erica examines how the traditional dark and mysterious archetype of the Witch is now being reclaimed as a powerful feminist figure. Erica takes her position of feminist witch very seriously. She explains why there is real responsibility in that role and how her space reflects this commitment. We also address the inevitable chatter in our minds and the need to find ways to quiet ourselves to get clear on our intentions and our paths as business owners. This part of our conversation resonated with me big time and encouraged me to recommit to a more daily mediation practice not only for my health but for the health of my business.
If you're interested in learning more about the "Witch Life' I encourage you to check out some of the sites and people that Erica mentions in our interview (see links below). As you'll hear in the interview, I myself was in need of a new Tarot deck, so I bought myself an early Christmas present and ordered the Small Spells deck from Hauswitch. It's bomb. More specifically it's been a great addition to my meditation practice and is helping me over some hurdles with money and health.
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