Episode 35: Carmen Reed-Gilkison of Locally Rocks
Today I'm talking to Carmen Reed-Gilkison a social media marketing expert out of Portland, OR. Carmen currently works in content marketing and while she has always been happy with her job, she found herself wanting something more. She wanted a side-gig (check out her podcast about side-gigs here) so she thoughtfully started pursuing something that would help others and allow her to expand professionally.
Carmen started listening to her curiosity and really honing in on what interested her outside of her current work. As an avid boutique shopper, she started having conversations with owners and found that many were expressing the same sentiments; fear and anxiety over being out-paced by big box stores and the internet. In these conversations, Carmen realized that she could help people using the skills she had access to by creating a business that taught brick and mortar business owners to do their own social media in a way that proved effective and lucrative to their businesses.
Carmen and I talk about taking the leap into side-gigging, taking yourself out of your comfort zone and the ins and outs of successful social media. She addresses the main pain points voiced by her clients - lack of money, lack of experience and lack of time - and gives us tangible tactics for overcoming them. Seriously there are some real gems in here regarding a pressure-free approach to planning and executing your social as well as some traps to avoid. Enjoy the show!
If you stay in your own space and don't get out there and help others, you're letting fear keep you down. The minute you start helping people is when you really grow.
We talk about:
- Choosing a realistic side gig by exploring and playing to the skills you already have.
- Listening to your curiosity as well as to your boredom and leaning in to whatever comes up for you.
- Facing impostor syndrome and the most difficult thing for her face in taking on a new project.
- Why taking yourself out of your comfort zone makes you more empathetic towards your fellow business owners.
- Why you know enough right now to help those coming up behind you.
- Why helping others allows you to find your confidence and your power.
- How NOT to handle things when you get bad online review.
- Validating your customers concerns by exercising empathy.
- Picking the platforms that make the most sense for you and your business. You don't have to do them all!
- Taking your social media to the next level by checking your control issues and letting others take the reigns.
- How much time it actually takes to do a good job with your social media.
- Why consistency and the overall quality of content is way more important than your numbers.
- Building on your social techniques so that you're growing your expertise as your grow your business.
Find more about Carmen and Locally Rocks:
Side Hustle Rage Podcast
FREE download with code 1Free4Me at http://locally.rocks/shop/
Carmen's story is similar to mine in that we both believe so strongly in the power of brick and mortar that we started side-gigs to help in whatever why we can. But let's not pretend that these side-gigs aren't about us too. They are incredibly fulfilling and while they add a ton of work to our plates, there's really nothing like being able to add value to people's own hustle. If you're thinking about starting a side-gig, I say go for it! And I want to hear about it. Send me an email (firstname.lastname@example.org) or engage on Facebook or Insta at @keepingshoppodcast.
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