Episode 37: Stephanie Jones of Mercantile Marketing and Events
Surprise! I'm back for a little January pop-up episode. Today I'm speaking with Stephanie Jones owner and president of Mercantile Events and Marketing as well as the tightly curated, small maker based buying shows Niche Fair and Mercantile Fairs (if you are a maker you NEED to check these out).
I'm releasing this episode in January because I know how exciting this time of year is for business owners. Speaking for myself, I find the time between January and March to be especially invigorating around personal business growth. I choose my word of the year, I reflect on the things that went well in the previous year and also on the things I want to focus more on over the next 12 months. 2017 was a year of major change for me and I can't wait to see the kind of growth that comes my way in 2018.
Stephanie and I talk about her path to business ownership, the need for a real commitment to marketing (and how much that costs) and some tips that we can implement this week that will propel our brick and mortars forward. I ask her all about leaving a cushy corporate job and the risks (and opinions!) that come with that. We talk about creating stronger teams and why we all need to find the business yin to our business yang. Stephanie also gives us some really tangible ways to market our business through ads and social media and encourages us to get clear on the big picture instead of just poking holes in it without a real plan.
There's no better way to target an audience than through social media. --Stephanie Jones
We talk about:
- Why you need to be taking advantage of every opportunity that's presented to you.
- Acknowledging the itch of entrepreneurship and the sacrifices you need to be ready to make.
- Knowing what your next steps are as a brick and mortar business growth.
- Acknowledging that the money and time that you want are not going to just come to you.
- Laying groundwork in your business so that you have as little fiscal responsibility has possible.
- Defining everything YOU do in a day to see where you can give things away.
- Thoughts for marketing your small businesses (when you don't have money to market).
- Being sure that whomever you hire for your social is resonating with your clients! No stock photos!
- The need for a formal intake and onboarding process for anyone you hire to help you with marketing (what is your WHY?).
- Working to be a stronger leader for your team and being sure that you never lose your belief in the success of your company.
- Navigating the roles that you and your business partner play and establishing each of your strengths and weaknesses.
- Giving freedom to your staff to fail BUT also setting real expectations and holding people to high standards.