Episode 18: Nicole Deponte and Erin Myles of Asterluxe
Today's episode is with Nicole Deponte and Erin Myles, co-owners of Asterluxe, a beautiful and badass shop in Providence, Rhode Island. Both women owned businesses prior to opening Asterluxe and they connected over their shared experiences with being self-employed. What grew from this rather serendipitous meeting was a mutual desire to create something new in their neighborhood that would build and encourage community. When a bright, sunny space opened up, Erin and Nicole took the leap and opened their shop which they describe as being "a little witchy, a little feministy with a focus on wellness and self care." Yes, please.
In this episode, we explore the balance between running multiple business and making sure each partner remains happy and fulfilled throughout the process. We talk about how they've structured their company in ways that work for them and about keeping the focus on building community, not making a million dollars (although they'd take that too!).
We chat about Erin and Nicole's core mission to bring tranquility and peace to the people that come into their space and we touch on the harder stuff like what's currently stumping them about marketing their business. They tell me what gets them out of bed in morning and Nicole and I geek out about our shared addiction to English Breakfast Tea. These women were wonderful to talk to. Definitely check them out on Instagram and visit their shop when you're in Providence (address is 381 Broadway, Providence, RI) Enjoy this episode!
We talk about:
- How a transitional time in their individual businesses led to the rather serendipitous opening of Asterluxe.
- How Erin and Nicole completely self funded their business and why a loan might have created more desperation and less creativity.
- When to ignore advice and just go with your gut when you're starting your business.
- How the Women's March solidified their dedication to carrying "edgier" more resistance driven stock (BOOBS!).
- Sourcing from the people within your existing tribe to help you open and grow the business.
- Being on the same page in structuring their business around their lives and on their own terms.
- Tips for collaborating and "teaming up" with other women owned businesses as a marketing tool and a way to collectively serve the community.
- How they organize their lives through to-do lists, spreadsheets and using Siri as a PA.
- Why being surrounding by creative energy keeps them going and excited about their businesses.
- Thoughts on how being an artist can be isolating, but how owning a brick and mortar keeps them connected to the community.
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