Episode 19: Lindsey Swett of Niche
It's Tuesday again! Wow, these weeks go fast. Today I'm bringing you an interview with Lindsey Swett, owner and plant whisperer at Niche. With two locations, an always changing staff and hundreds of plants being delivered (on 18-wheelers) weekly, Lindsey is one boss boss. She's got a job that most would envy (working with beautiful plants, making her own hours, running two successful businesses), but it's not always as easy as she makes it look. Lindsey and I talk about the hard stuff like finding staff and building a team, all the drama around running a volume based business, and why you shouldn't open a second store until you have a righthand person to help you manage. She also provides us with some on point wisdom about designing the aesthetics for your space which is something that she really struggled with when she first started.
There some really choppy weirdness in terms of sound in this episode. I'm not really sure why it was this way, but I loved the convo we had and didn't want to rerecord. This bootstrapped podcast thing is quiet a learning experience and I appreciate those of you sticking with me. Enjoy the show!
Lindsey talks about:
- Why starting to work at 13 and being "taught to work" gave her the ability and the confidence to start her business.
- The slow processes of finding space when you need something specific from a spot (in this case, outdoor space).
- Tips for not settling on a location for your brick and mortar.
- Finding her own aesthetic and why she learned that you can't please everyone when you're planning and designing the aethstetic of your shop.
- Why allowing external pressures to influence her along with her own conceptions of what she should be, set her back at first.
- Why writing a business plan covers your bases, gives you direction and allows you to think through what could go wrong.
- The trickiness of running two spaces and why it's impossible to anticipate the issues that will arise.
- Figuring out how what it takes to "build a manager" and an effective team.
- Why work should only happen during work hours (and why this doesn't always happen).
- How motherhood changed her priorities and how she's learning how to be dedicated to both baby and work.
- Structuring time off and regaining her sense of "having a life" after baby. Weekends off matter!
- Why it's so helpful to hear people talking about the joys and struggles of running their brick and mortars. We are not alone!
Thanks again for listening. I hope you loved this conversation as much as I did. If you're so inclined, subscribe, rate and review the show on iTunes. And/or share it with a friend. Thanks again!