Episode 26: Kristin Hardwick of Kristin Hardwick Photography
I'm excited to bring you today's episode with Kristin Hardwick of Kristin Hardwick Photography. Kristin and I were friends on Facebook first. I don't remember how it happened exactly but suddenly I was seeing her amazing posts and shares in my feed a lot. A couple of weeks ago she came into Forty Winks and I found myself face to face with my social media friend. Of course we hit it off in person too and immediately decided to work together on an episode for Keeping Shop.
Kristin is a personal branding photographer which means she uses her photography to get to the very essence of a business owner's personality in a way that serves their brand and grows their business. She's genius at getting people to hone in on what it is they really want to be, how they can set themselves apart and how they can focus in on their true desires. She talks about how this branding component came to be such an intrinsic part of her business and why every brick and mortar business owner needs well thought out head-shots. Kristin explains all this much more eloquently than I do, so just go ahead and listen to the show. I promise, you'll be super fired up about branding after hearing Kristin's story. Enjoy!
We talk about:
- Tapping into your inner grit and tenacity when finding your space.
- Establishing how you can really stand out as a business.
- Why you can't build a business or a brand by hiding behind your computer.
- Tips for starting something collaborative in your business community and actually getting momentum around your project.
- Best practices for establishing and serving your target customer.
- Unexpected tips for writing your About Me copy and why that part of your website is all about personal branding.
- Why the concept of balance is a big fat lie.
- How working out magically increases your productivity in a day.
- Being sure that you're bringing value to others.
- Building tiers in your business so that people can build their way to being able to afford your highest price point.
- Why giving away our thoughts and tips for business ownership will always bring it back to us and how sharing is ultimately just a huge benefit to US.
You Are A Badass At Making Money by Jen Sincero
The Thank You Economy by Gary Vaynerchuk
Getting vulnerable around what it is that you really want from your business is pretty scary. This hit me during this convo with Kristin...hard. I'm perfectly comfortable with being a badass lingerie store owner because I already know I'm good at it. We're established, we're well-loved and we're respected business owners in the community. All that said, my other gig, Keeping Shop, is still a baby business that I really, really want to grow but still feel pretty insecure about. I want it reach more business owners and I want it to be a truly helpful resource within the brick and mortar community. But even writing these words feels weird because that little phenomenon called imposter syndrome immediately creeps in and whispers in my ear..."you're not going to be able to pull this off."
Go away already.
I don't have a really brilliant trick for stopping this self-doubt. I don't think it's something that any of us are ever really free from. All I can do is just keep going. I keep reaching out to potential podcast guests, I keep brainstorming ideas for workshops and I keep seeking quiet time to let ideas come into my head. I keep pretending that I'm not scared that this will all be for nothing. Essentially I'm heedlessly hurtling myself into the unknown of this project with my head as clear as possible and my fingers crossed. I just keep moving too fast to let that nasty little voice get too loud. So push forward my friends, I'm with you.