Episode 29: Dani Niedzielski and Meghan O'Connor of The Captain's Daughters
On this episode of Keeping Shop I'm speaking with Meghan O'Connor and Dani Niedzielski the owners of the tea and sundries shop, The Captain's Daughters in Provincetown, Ma. Former Marc Jacobs employees, Dani and Meghan opened retail stores, planned big time collaborations and flexed their creative muscles for many years before deciding to open up shop.
We chat about the genius ways they started planning their business, how they decided to make P-town home and why "doing tea" means so much more to them then just selling and serving. You won't believe the licensing that Dani and Meghan had to secure to create their space (who knew you'd need a fortune telling permit!?) and how valuable the phrase "you catch more flies with honey..." really is when getting what you want in business. Both women also offer a fresh take on working a corporate job and offer tips for growing towards self-employment and business ownership whilst working for someone else.
Dani and Meghan offer their reasons for always staying open to off-beat collaborations and to working with emerging artists. We chat about what rejuvenates them, their successful business partnership and why sometimes you just need a nap behind the cash wrap. There's so much in this episode, give it a listen and let me know your thoughts! Enjoy!
"The worst thing you can do to a dream is not put any action behind it"
- Acknowledging the creative space that a day job or a 9-5 can allow you before you open your own space.
- Getting involved in your local community as a business owner.
- A model for finding flow when naming your space.
- Owning what you're working on and constantly following up and moving on to what's next.
- Celebrating the little wins and what kept them going during the long process.
- Why you need a business plan as a roadmap for every single element of opening a business.
- Looking at your financial numbers every single day.
- Tips for building your brand before you open even without any product or even a space.
- Deciding to stay open during the winter months and why there's a greater political statement involved in staying open year round.
- On being receptive to taking risks on collaborations with up and coming artists.
- Quieting your ego as a way to make people comfortable sharing their ideas with you.
- Relishing in the jolt of electricity that comes from seeing your customers take joy in your space.
- Partnering up and why that makes all the difference when you're down or not the best version of yourself.
- Forgoing the scarcity mentality and offering guidance that points customers to other businesses in the community.
Don't forget that I'll be sending shop keeper's notes next week on a topic that's coming up for me a lot, time management. Sign up at www.lovekeepingshop.com or by emailing me at email@example.com. Find me at @keepingshoppodcast on Facebook and Insta too. Thanks for listening.
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