Episode 28: April Petersen of Pink + Frillos
Today I'm speaking with April Petersen of Pink + Frillos in Greenville, MI (about 15 minutes outside of Grand Rapids). April and I connected via social when I started noticing her commenting on some of my pictures. I probably wouldn't have found her if it weren't for the sweet and encouraging notes she left on the @keepingshoppodcast outlets. I reached out for an interview, she agreed and you'll hear the rest in this week's episode.
April and I chat about opening a space in a rural area with very little foot or car traffic and how to thrive as a destination business. We get real about taking responsibility for the experience that our customers have in our spaces and why it's our job to ensure that people come back again and again. April also shares some great tips for mastering social media, specifically video, and encourages us all to be okay with becoming a student again. There is so much joy and positivity and VALUE in this episode; I'm so grateful to have April's perspective on running her brick and mortar. Enjoy the show.
- Why you need to stick to your vision even if you can't quite see the payoff at the beginning.
- Best practices for social media, including getting more comfortable on camera.
- Tips for keeping burnout at bay by hiring the right people.
- Learning how to ask for help when you have no idea what you're doing.
- Why it's better not to fully understand the risks of opening and to just go for it and START.
- How we can support brick and mortar stores by giving encouragement and props to the owner.
- Why we need to go through the hard things to get to the good stuff.
- Learning to be unapologetically ourselves and to run our businesses on our own terms.
- How she's pushing forward and her dreams for a different type of expansion (a boutique inside a boutique!).
April's enthusiasm for Pink + Frillos really rubbed off on me. No matter how much you LOVE your business, sometimes it's really good to remember how much you LIKE it too. It got me thinking about all the good things that owning Forty Winks brings me and while there are many, the following are the ones that kept coming up for me.
1. The privilege of serving a grateful clientele. We give a lot to our clients, but do we stop and think about what they give to us? Every time a customer leaves my space happier, I get happier. Their satisfaction and gratitude bolsters my resolve to continue even on the hard days.
2. The ability to make my own hours and to create a lifestyle that works with my goals and priorities. I really am grateful to have the freedom to take an occasional long weekend to rejuvenate, but even more importantly to be creating a path that allows me to work at something I love while still be able to pursue other dreams.
3. The fact that I can really stretch my creative muscles through my work. Do we all realize how lucky we are to be able to create and implement and grow whilst making a living?!? I'm so happy to have opportunities each day to tackle projects without being inside of any box.
I'd love to hear what you're most grateful for in your business? Or for all of you dreaming about a opening a brick and mortar, what you're most looking forward to when your dream becomes a reality? Share with me in the comments, on my social (@keepingshopodcast on Insta and FB) or reach out via the contact form. Don't forget to share Keeping Shop with anyone you think might like it. Thanks for listening!