Episode 54: Kristina Burkey of Calliope Paperie
Today I’m speaking with Kristina Burkey of Calliope Paperie in both Natick and Somerville, Ma. One of my listeners clued me into Calliope and I sort of freaked when I saw her bright and pink and lovely shop on Instagram. Kristina sells beautiful cards, stationery and all kinds of accessories for fun and meaningful correspondence. She sells cards with all sorts of sentiments attached; from a simple Happy Birthday to a more complicated Infertility Sucks, Kristina is constantly finding ways to connect us to each other through cards.
Kristina shares her road to business ownership and offers tips for every step of the process. From selling her wares at public markets to rocking a successful pop-up shop to finally telling her boss she was leaving her 9-5, she gives best practices for navigating the sometimes terrifying process of starting up. We chat about the intoxicating process of finding and signing on the space of your dreams and I get all nostalgic about finally finding our home for Forty Winks.
If it’s not aligned with who I am, it won’t sell. -Kristina Burkey
Kristina has a super engaging presence on social and she shares the keys behind her success (always respond) on the ‘gram. We commiserate about exhaustion as brick and mortar businesses owners and why “peopling” all day can really bring out the introversion in a person. We talk about selling lots of small ticket items and actually making money, and Kristina offers some really sage advice for learning what your audience wants. This is a great show and I can’t wait to hear what you think. Enjoy the show and buy your holiday cards at Calliope!