Episode 38: Annie Rocchio of Sun and Glory
I'm so excited to welcome Annie Rocchio to the show for the season 2 opening of Keeping Shop. Annie and I connected via email when she was just getting started with her most recent space, Sun and Glory in New York City. Sun and Glory is a beautiful apothecary style space with a "modern granola vibe" that sells personal products, jewelry, crystals, homeware and lots of other beautiful little pieces.
Annie opened her shop recently so the process is pretty fresh in her mind. We talk about what led her to her current shop which is a co-op style space that houses products from various makers and artists. I have Annie explain the positives and the negatives about running this style of shop, because it's a style of brick and mortar that I find really interesting. We talk about opening fast and without a real plan, finding a space to rent in NYC and the resentment that we occasionally feel when consumers don't back their enthusiasm for our shops with their wallets.
I also admit my guilt about my use of Amazon (!!!) after having baby Sylvie and talk about the privilege that's associated with the wellness industry. Annie discusses her wellness routine and why even the little moments can be effective self-care (even though she doesn't like that term!). Self care really doesn't have to be a long drawn out thing, but taking short moments can really rejuvenate us and heal our heads and hearts. I'm so grateful for this time with Annie...I hope you enjoy the show.
We talk about:
- Waiting for the right space and the right landlord for your brick and mortar. These dream spaces do exist.
- The power of the ask when it comes to leveraging the improvements you make to a space.
- Addressing the co-op style structure and the pluses and minuses to this type of business.
- The stresses of being "in charge" of other people's stock and feeling responsible for pushing their product.
- The systems and contracts she established when setting up the relationships with the sellers at the co-op.
- The brick and mortar hustle and why some people just aren't cut out for it.
- Being comfortable with the unknown when you don't have a long-term lease (or plan!).
- Continuing to make the decision to stay open even when you think you mayyyy be "riding a sinking ship."
- The responsibility of the consumer (ourselves included) to keep brick and mortar open. Always buy something.
- Empowering yourself and others with knowledge in hopes of driving the overall market in a certain direction.
- Why gratitude is everything in keeping her grounded and focused.
- Why a self care "routine" puts a lot of pressure on us and why letting that go makes us more centered and appreciative of the time we do have.
- How manifesting worked for her when she was starting (and my dumb questions about creating boards).
- Harnessing all your previous experience and applying it to your business.
Thanks again for listening. If you want to send feedback or thoughts feel free to email me at firstname.lastname@example.org or engage over on Instagram or Facebook at @keepingshoppodcast. If you're so moved, please leave me a rating and review on Apple Podcasts. I would greatly appreciate it as it helps more people find the show and builds our community stronger. XO