Episode 39: Dan Pecci of The Dan Pecci Company
Today I'm speaking with Dan Pecci of The Dan Pecci Company in Boston. Dan and I became friends via social (and by way of some freaking out over this and this) and while we've never actually met in person, I feel like we're kindred spirits especially when it comes to retail. Dan is one of the most efficient business people I've ever encountered. He is wildly productive and in this episode, he generously shares his template for getting things done quickly and efficiently each day (even with distraction).
We also get a little philosophical about the concept of retail and how it's a lot like performing. We acknowledge that we're responsible for providing experiences that convey feelings to our customers; things that will stick with them throughout their lives and make them come back to us. We also remind each other how important it is to get out of our own way and to allow our inner voice to dictate where we need to go in life and business.
Dan doesn't own a brick and mortar (yet) but he naturally understands the ins and outs of the retail game. He clearly thinks deeply about the actual concepts surrounding design and business ownership and he generously shares his thoughts and opinions with us. I think you're going to find a lot of value in this episode. I know I did. Enjoy!
"If I make something that I think is cool personally and I put it out there, it's going to find the people that it's going to resonate with." --Dan Pecci
We talk about:
- Addressing the issue of retail (like theater) "dying" and the need to reinvent our shops and spaces.
- Selecting a part of yourself to encourage a particular kind of experience for your customer.
- Providing experiences beyond "just retail" in our spaces that delight our customers beyond buying and selling.
- Providing "safe zone" products to make enough money to provide the more interesting products.
- Pop-ups and why they're a good way to assess risk especially in crap-shoot neighborhoods.
- Cultivating your own personal brand as a way to set yourself apart as an expert in design or business.
- Being confident with your design, your buying and your craft and why that creates resonance with your consumer.
- Mastering our emotions and talents as a way to present authentically to our clients.
- Acknowledging that we need to get out of our own way and let things just flow.
- Figuring out a schedule when working for yourself. Work smart, not hard.
- The number one way to eliminate distraction from your day.
- Tips and tricks for effectively managing the "love/hate" relationship with social media.
Thanks again for listening. If you want to send feedback or thoughts feel free to email me at firstname.lastname@example.org or engage over on Instagram or Facebook at @keepingshoppodcast. If you're so moved, please leave me a rating and review on Apple Podcasts. I would greatly appreciate it as it helps more people find the show and builds our community stronger. XO