Episode 41: Nesha Frazier of Work Nest
Today I'm speaking with Nesha Frazier of Work Nest in Summerville, South Carolina. Work Nest is a one of a kind, baby friendly co-working space that aims to help parents get closer to achieving real work/life balance. Nesha herself struggled with feeling torn between a job that she loved and raising her two babies and she wanted to find a way to make it easier for parents, often mothers, to reach their career goals.
Nesha and I talk about her process for opening Work Nest and she shares the amazing 100 day accountability plan that she created for herself to ensure that her business would have the greatest chance of coming to fruition. We chat being financially responsible when finding space and why likes on social media shouldn't be the indicator of how successful you'll be. Nesha shares her process for setting her prices and why she doesn't struggle with presenting her costs to clients. We talk about storytelling in marketing and testing and pivoting when determining what works. Nesha is a wealth of knowledge and I'm so excited to see where her business goes (hopefully to Boston and Cambridge!). Enjoy the show.
We talk about:
- How to wade through the "analysis paralysis" of starting a business.
- Understanding your "why."
- Leveraging your current resources and strengths and apply them to the business you're starting.
- Why you need people to shoot holes in your idea when you're fleshing it out.
- Giving yourself financial breathing room.
- Why storytelling matters in marketing.
- Planning for partnering with corporations to grow and scale her business.
- Being ridiculously obsessed with overcoming obstacles
- Why mindset matters so much in business.
- Deciding how much to charge for your goods and services and being confident in your costs.
- Why you need to know your numbers in and out.
- Personalizing your customer service experience across the board.