Episode 46: Ashley Seamans of Local Maker
Today I'm joined by Ashley Seamans, owner and creator of Local Maker a full-service company working to connect retailers with makers and designers. Additionally, Ashley is currently running a brick and mortar pop-up shop outside of Boston which highlights wares from the businesses she is representing. Her business ventures are values-driven, authentic and aimed at creating a community around local business.
We talk about being mentally prepared for opportunities that may (or may not) present themselves, creating a business that contributes to the kinds of communities we want to create and why it's so important to create a dream customer avatar when you're starting out. Ashley shares her tips for creating intriguing shop environments that really resonate with clients and she tells us why brick and mortar owners to take a step back and look at ourselves "from the outside in."
"We all have the power to create the type of neighborhoods, towns and cities of our dreams. In this dream world, there are bustling downtowns filled with unique shops, stocked with thoughtfully crafted products. Shopping is a happy pastime where we buy fewer, more meaningful things made to last forever. Artisans and shopkeepers run successful and fulfilling businesses which delight their customers, and keep them coming back again and again." --from the Local Maker website
I've got so much appreciation for people that are innovating around small business, both in brick and mortar spaces and within the maker community. As shop owners and space makers, we know that not every day is easy and there's value in aligning ourselves with values-driving companies and organizations that are providing solutions to some of the issues we face. Further, there are benefits to communicating our goals, our weaknesses, our successes to companies like Local Maker to encourage a greater understanding of small business ownership and community building. I'm excited for you to hear my chat with Ashley and I hope you'll check out her pop-up at The Hangout (hoping to get there myself this weekend). Enjoy the show.
Click here to sign up for the Keeping Shop retreat which will take place November 9th-11th in upstate NY. Sign up before August 15th and get $75 off the cost of the retreat. Looking forward to connecting with some of you in person. Thanks, as always, for your support and the love you show Keeping Shop.