Episode 50: Elissa Paquette of Calico
Wooohooo! I’m back after a couple of months that were supposed to be chill but turned out to be nutso. I’m so excited to be bringing you EPISODE 50 (!!!) with none-other than one of my personal shopkeeper crushes, Elissa Paquette. I’ve admired Elissa and her shop, Calico for years now. She’s been in business longer than me and she’s seriously boss when it comes to everything from buying to marketing to design. She’s also an incredible risk taker and someone who knows when to walk away from something that’s not serving her.
Elissa and I talk about delegating work so that we can get real shit done which leads me to tell her my secret about cleaning the bathroom at the store. She gives us a glimpse into her very intense buying and inventory management systems and gives us some pretty great social media tips. And you want social tips from Elissa, she’s got a huge presence and consistently shows up with amazing self-created content. And check out her About Us page, it’s a great example of non-boring copy/design. I adored my conversation with Elissa; she’s energetic, down to earth and inspirational. I’m going to let you hear all this goodness for yourself. Enjoy!
There are still a couple of spaces open for my Shopkeepers Weekend in the Hudson Valley. We’re going to be there together talking about branding, business visioning, money and all the other topics near and dear to our shop keeping hearts. If your space isn’t open yet you’re still 100% welcome. Come learn with us! The cost is $750 and includes all meals and a place to lay your head (rooms are shared, beds aren’t).